This post is also available in: 
Italian
Spanish
French
In the last decade there are tasks that have become part of our daily life and have built our online profile. Our presence in social networks and the widespread use of applications to share and buy have been creating our online profile.
However, did you ever stop to think for a second how to use the online world to build your professional profile?
There is something that we recommend from the beginning when you want to create your professional online profile: Use your real name.
1. LinkedIn
It is not only the place where you show your education background, skills, work experience or projects in which you have participated. It is much more.
In the first place, it is where you will find a large number of jobs offer and which allows you to filter them by location, industry and even the size of the company.
LinkedIn lets your colleagues or class mates, partners, teachers and friends – in short, your contacts in this red- assess your skills in certain subjects. What better reference than the one given by your mates? Don’t feel afraid to ask your contacts to recommend you.
LinkedIn will open up a wide world of shared knowledge on different subjects. Marketing, business development, human resources, trends … etc. Read and collaborate. You can also follow companies that catch your attention, all the big companies have their profile in this network and gradually, SMEs are also gaining ground.
At last, your profile photo. Find a picture in which your face looks natural, with a neutral background, simple clothes and smiling. The difference between having or not a photo is that you can increase the number of visits to your profile by 7. It’s important!
2. A blog – A competitive advantage when opting for a job
Having a blog can be your best introduction. It will give you visibility, it will allow you to create a new network of contacts and even, you will reach a certain professional status if you are specialized in certain subjects. We recommend passion and effort.
A blog shows more of you than what you write. The content is important, but also the style, consistency, the relationship with readers … etc.
It is a factor that can make the difference between you and the other candidates.
3. Google – Have you already searched for yourself?
Many people have done it for curiosity, but it is also a good way to know your position in this powerful search engine. Google is the most used search engine worldwide and around it important marketing strategies of international companies revolve, we are speaking about SEO positioning.
Are the results what you expected? If you are not satisfied with the search, you can work to improve it.
4. Pinterest – Your showcase
Inspiration and trends – if you are an artist or a creative professional, showing the process of developing a product and the final result can be your best strategy. Pinterest is your virtual showcase.
In addition Pinterest is a place to collect “pins”, so what you collect on your boards say a lot about you.
5. Social Media – The privacy features
This does not mean you cannot follow your normal life, partying, traveling with friends, sharing your hobbies or your opinions.
If you want to modify something about the privacy on Facebook, you can easily go to the privacy settings page. For example, on Facebook you can change the privacy settings for your posts and your profile will not appear in the search engines.
Just be aware of the consequences that may involve your posts and think twice before you click “publish”.
Welcome to the professional online world!
